19 de March de 2021

Real Time 3D: from videogames to your business

Real Time 3D, is a technology that has revolutionized the world of video games, and currently provides new tools to many industries.

Real Time 3D (RT3D) is a computer graphics technology, which is capable of generating interactive content faster than human perception.

The core of Real Time 3D is interactivity, meaning that this technology immerses people in an authentic digital reality, giving them control over their experience.

Two types of fundamental RT3D experiences can be distinguished:

– Immersive: because the digital representation of reality resembles the authenticity of our experience in reality.

Interactive: because users have total and precise control over their experience.

Now, how is this technology used?

This technology can transform the life cycle of each product and provide the possibility of achieving new ways of designing, manufacturing, and marketing products.

Many leading companies are already implementing and creating realistic 3D representations of their products in AR (Augmented Reality), VR (Virtual Reality), MR (Mixed Reality) and other platforms to drive business impact.

Companies in aerospace, automotive, energy, healthcare, government, manufacturing, transportation, retail, industrial machinery, among others.

Leveraging RT3D technology can depend on the different needs of each company, as there are unlimited ways to successfully implement RT3D.

Generally, companies use RT3D technology to create realistic and accurate digital representations of their models, combined with information from databases.

These representations are often referred to as “Digital Twins”, as these 3D representations are interactive and look and behave like physical reality. They can also be implemented on mobile devices, computers, augmented reality (AR) equipment, virtual reality (VR), among other platforms.

RT3D and its business impact

In a complicated context such as the one brought about by the 2020 pandemic, the difficulties for manufacturing companies to drive profitable growth are aggravated. However, companies that choose to implement RT3D technology are better positioned to meet these challenges.

The implementation of this technology allows some benefits:

Cost savings: dependence on physical and expensive machines is reduced. In addition, it is possible to detect design and engineering failures in advance.

Fast time to market by better working research and development schedules, enabling automated systems to be trained in simulated environments.

Improved product margins: increased work productivity, more reliable, efficient and faster after-sales services.

Increased sales: consequence of presenting products in a more eye-catching and attractive way, and not only using traditional multimedia formats.

Main uses of RT3D

In general, companies have adopted this technology throughout the product life cycle:

Design and Engineering: commonly, used for virtual prototyping, immersive design implementation, computational fluid dynamics (CFD) visualization, human-machine interface (HMI) development, simulation of autonomous systems, among others. This allows companies to create products virtually while minimizing the costs of physical product creation and testing. In this way, these costs are saved since it allows them to solve problems before development.

Manufacturing: it is possible to train technicians, have AR-guided assistance during the production process, simulate a digital factory, validate processes virtually, train workers, etc.

Sales and Marketing: it is widely used for virtual events, interactive product configuration, mixed reality shopping experiences, etc.

Services and Usage: it is used by companies to establish remote maintenance tasks, safety training, RT3D digital twins which are used for simulations and visualizations of sensors and data, etc.

RT3D throughout the enterprise

RT3D benefits the enterprise by ensuring that products are better designed, better manufactured, better sold and better maintained because the technology addresses challenges throughout the product lifecycle.

The vast majority of companies that use RT3D find it useful for collaboration across different departments or sectors within the company. This is because once the models exist in a virtual environment, they can be applied for any type of use throughout the company.

This is how a company benefits, as it speeds up the life cycle of a product and reduces those inefficiencies inherent in traditional transfers that occur between departments.